THE WEAK POINTS OF TRADITIONAL CHANNEL OF COMMUNICATION, USING THE TOWN CRIER AS A CASE STUDY
Communication channel that existed in Africa before the modern mass media is commonly known as the traditional channel of communication. One can put it that, traditional channel of communication is the indigeneous mode of sending and receiving information especially in Africa. This mode of communication helped our fore fathers, traditional rulers and members of the communities to distribute ideas. According to Ugboajah Frank (1989), the traditional communication channel is the oral media that was formed as a result of the interplay between traditional community customs and conflicts, peace and strife, cultural similarities and differences, symbols and codes, also moral traditions which are mythology, oral literature (poetry, story telling that is tales, proverbs too) masquerades, rites, rituals, music, dance, drama costumes and similar abstractions and artifacts which compass a people’s factual, symbolic and cosmological existences from birth to death and even beyond death. T