Kylies fight over trademark name

Fans of the Australian pop star might once have said that there is only one name Kylie. But not any more, as Kylie Minogue is mounting a legal bid to prevent Kylie Jenner claiming ownership of the name.

Jenner of Keeping Up With The Kandashians reality TV show is hoping to trademark the name Kylie in  America to use for her expanding empire of beauty and clothing collections.

But last week KDB, an Australian firm representing Minogue, filed opposition to the application, claiming that allowing Jenner to take the Kylie name would confuse Minogue's fans and dilute her brand.

In making its case for which Kylie is the more legitimate Kylie, it goes on to list criticism Jenner has faced from African American communities and disability rights groups, particularly for her “photographic exhibitionism” on social media. In December, Jenner caused controversy by posing in a wheelchair for a photoshoot with Interview magazine.

Although, the claim describes Minogue as an “internationally renowned performing artist, humanitarian, and breast cancer activist”.

Minogue is no stranger to trademarking names. She currently owns the terms “Kylie Minogue”, “Kylie Minogue Darling” (the name of her perfume brand) and “Lucky – the Kylie Minogue musical”.

As of last year, Kylie Minogue had record sales of more than 80m, though Jenner can almost match that number in terms of followers on social media.



Source: enews